Soon after the release of his album KOD, J. Cole champions the project with illustrative visuals. First he released ATM. The video depicts the youth’s obsession and misuse of money. How we, get money and don’t save it and spend it on material things.
In light of Kevin Hart’s public infidelity, J. Cole uses him as a muse for the song and to star in his latest video. Sampling Janet Jackson’s Anytime, Anyplace; Kevin’s Heart is song of a man confessing his fear of commitment, his lack of knowledge of love, and his mischievous, selfish ways. Reminiscent of the Born Sinner track, Runaway. Kevin’s Heart shares intimate thought’s of a complacent man.
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Check out the video above.
“I love her, I don’t want to lose her
I’m selfish, I know that I use her
My ego get stroked and I bruise her
My ego get stroked and I bruise her
My actions I know they confusin’
At home I look happy as usual
On the road I’m a mack, I’m a chooser
I’m a addict, I’m maskin’ that
Kevin’s Heart.”