After recently launching his Just Water company with father Will Smith, Jaden is continuing his efforts to make the world green again. Just Water has a paper-based bottle and the cap is made from sugarcane among other Eco-Friendly features. This time he has partnered with fashion icon and music extraordinaire, Pharrell Williams.
Earlier today, Williams shared a picture of the two on Instagram announcing the partnership with G-Star Raw.
Check out the post below.
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Expect Smith’s sustainable denim collection with G-Star Raw to hit select retailers later this year. Until then, catch Jaden on his Vision Tour starting April 4th in San Diego.
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